![]() ![]() It ran out yesterday.Ĭaller: What? A three-week warranty?. Technical support: Okay, well, sorry to say, but your computer is no longer under warranty. Technical support: Okay, what’s the problem?Ĭaller: Yeah, well, I bought one of your laptop computers about three weeks ago, but it just isn’t running right. I thought I was going to have to wait all day. How can I help you?Ĭaller: Oh, I’m saved. Your approximate waiting time is 47 minutes. Phone Recording: Your call is important to us, and we will answer your call in the order that it was received. We hope this example of a sales talk script gives you some ideas of how you can improve your cold calling.Phone Recording: Hello and thank you for calling computer technical support. This is explained more and demonstrated in the attached recording. The fact that he thinks he has all the tools he needs is not a relevant objection because my goal is to have a conversation, not sell him tools. I could have responded to this sales objection better by focusing more on trying to set the appointment. I responded to this with my value statement and then followed that with a soft sales takeaway and that allowed me to get around the objection and establish the call. Two objections came up on this example of a sales talk script: I will talk more in the next session about how I could have responded to this objection, but when I accepted that objection, I was more focused on the goal of selling the product instead of focusing more on starting a conversation and this was possibly the main thing I could have done better. This objection is more relevant to a goal of us trying to sell something or him buying something and it is not a real reason to not start a conversation. ![]() I think we already have all of the tools in place that helps them to get connects. But that is not our goal of the cold call as a better goal to focus on is simply starting the conversation. Our natural instinct is to make decisions that are more aligned with a goal of trying to sell our product. This is a good example where we can lose sight of what the real goal of a cold call is. And maybe everything is perfect over there and they do not need what we sell but how could here or I really know by only looking at the information exchanged in this example of a sales talk script. I will explain in the next session that I could have responded better to the prospect’s responses but I think that establishing the call and the questions asked in this example of a sales talk script went fairly well.Īs mentioned, the prospect gave fairly cold responses to my questions. Both questions got a fairly negative response in terms of the prospect saying they were OK. I think I did a decent job of asking questions. The first thing that I think went well is that I was able to get around the prospect’s first objection of “what is this call in regards to” and establish the call. While the call did not end with scheduling an appointment or generating a lead, there are a couple of things that went well. On this example of a sales talk script, you hear a quick call that I had with a target prospect. We regularly how cold call demo webinars (view our events calendar if you would like to join a future one) and we try to share some of the calls and this is an analysis of an example of a sales talk script from a recent session. ![]()
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